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From the beginning BREADA emphasized building a sense of community among farmers and consumers. The value of Louisiana’s rich culture steeped in food and farming motivated support from urban neighbors to eat locally and in season.
The importance of connecting the urban customer with the local farmer led to the formation of the Red Stick Farmers Market in November of 1996. The Farmers Market created a link between locally owned family farms and food businesses in the Baton Rouge area. From the very first Market day, Red Stick Farmers Market became a favorite Saturday morning tradition where shoppers could build relationships with food producers.
The success of the Red Stick Farmers Market, a producer-only market, creates a direct sales marketplace and provides a sustainable livelihood for small Louisiana agribusinesses. In return Red Stick Farmers contribute to the cultural and economic well being of surrounding rural areas.
With a growing demand for local foods, BREADA added two new locations and operates Mid Week Markets on both Tuesday and Thursdays in outlying areas of Baton Rouge. With additional access to local foods, farmers put a face on the food that they grow, earn a fair return for their produce and receive feedback from consumers. The markets are cause to celebrate local Louisiana food traditions.
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